DIGITAL STRATEGY
- Social Media Marketing Strategy
- Content Strategy, Development and Migration: Offline, Online, iPad and Mobile
- Vendor Management (E-commerce, Interactive Development & Design)
- Business Development and Partner Relations
PR — Digital & Traditional
- Brand Strategy Creation (Creating Your Company’s Narrative)
- Brand and Corporate Positioning
- Competitive Intelligence
- Launch and Constituent Plan Development
- Traditional & Social Media Relations
- Facebook, Twitter and Blog Strategies
- Corporate Communications
- Story Development and Placement
- Content Creation (Email Newsletters, Bylined articles, etc.)
- Content Syndication and Recommendation (deals, social bookmarks, cross-links, etc.)
- Newsrooms & Content Management
- Speech Writing & White Papers
- Crisis Communications
- Spokesperson and Executive Media Training (focusing on Web & Video Communication)
- Conference Strategies (Speakers Bureau, Attendance Strategy, etc.)
INTERACTIVE CREATIVE
- Multi-Platform Campaign Conception and Execution
- Promotions and Stunts
- Design, Development, Marketing and Seeding of:
- Apps
- Mobile
- Web (& E-commerce)
- Microsites
VIDEO CREATIVE — Writing/Producing/Directing (dga)
- Promos & Commercials
- Network, Cable and Syndicated Television Programs
- Corporate & Industrial Videos
WEB METRICS & ANALYTICS
- Analytics Strategy, Roadmaps and Implementation
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Quality Assurance (QA)
- User Experience (UX)
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